"See Everything, Ask for a Licensed Optician"

WINNIPEG, October 15, 2010 /Canada NewsWire/ - The Opticians Council of Canada (OCC) has launched a national public awareness campaign to educate consumers about the importance of asking for a Licensed Optician to maintain eye health and safe vision. Although there are many avenues available to consumers in purchasing vision products, there can be unanticipated pitfalls associated with ordering from unregulated persons or online.

National television advertisements appearing on major networks such as the CBC group, HGTV and Bravo will help consumers identify properly trained Licensed Opticians. Consumers can also learn more about protecting their eyesight and find local Licensed Opticians on their website at

Licensed Opticians are professionals, well educated and trained, who must meet exacting standards and who are held accountable by their profession. The OCC is recommending that consumers ensure they consult a Licensed Optician whenever they choose an eye product, whether it be contact lenses, eyeglasses or low vision aids to help improve their eyesight. You can trust your vision to a Licensed Optician; it's the safe choice.

The Opticians Council of Canada is a partnership of Opticianry provincial regulatory bodies, associations and education institutions across Canada. The OCC provides national leadership on Canada's vision health issues and in the development of related public policy that affect the eye health of the Canadian consumer.