East Coast Company Launches Video on Canadian Healthcare

HALIFAX, April 18, 2011 /Canada NewsWire/ - STI, the pioneer and leader in transactional marketing solutions for the Canadian healthcare market has launched a thought provoking video that raises some very real issues for Canadian healthcare. The video went live early Monday morning, after a soft launch to the company’s internal audiences on Friday, April 15.

The marketing/IT company launched the video to create awareness of the astounding facts surrounding the Canadian health care industry, topics which have been heavily debated in the past few weeks due to the upcoming election. The video highlights many of the significant challenges facing healthcare in Canada and what the future impact will be on Canadians.

About STI:

STI ( is a Halifax, N.S. based company that provides innovative healthcare marketing solutions across the lifecycle of pharmaceutical and device brands, using its SmartTechnology™ platform as the source of real-time transactional intelligence to allow all stakeholders – manufacturer, pharmacy, prescriber, and payer - to optimize their patient relationships. STI has contracted with over 60 customers for a total of over 300 programs in the market to give patients and healthcare providers greater convenience by providing an enhanced pharmacy medication and device reimbursement process that is built on the safe delivery of healthcare through retail pharmacies acrossCanada.